The RPS Public Information & Strategic Communication section is made up of four civilian employees who manage all public information and strategic communication for the Regina Police Service.

• Public Information Manager
• Media Development Officer
• Social Media Officer
• Communications Strategist

The main responsibilities of this unit include:

News Releases

Gathering information from police reports to write daily news releases on police operations and investigations. The Media Unit distributes all news releases to media via email and the public via the RPS website and RPS social media pages.

Media Requests

Responding to all media requests from local, provincial and national news outlets. This includes providing incident information and statistics, as well as doing interviews/scrums with reporters. The Media Unit also arranges all press conferences and coordinates media requests for other RPS members including the Chief, Deputy Chief, Superintendents and other subject-matter experts.  Members of the Media Unit also act as liaison between media and police at major incident scenes.

Social Media

Maintaining all Regina Police Service social media accounts. (Twitter, Facebook, Instagram). This includes creating original content, sharing useful information from other partners and local agencies, responding to inbox messages and comments, monitoring inflammatory language/comments/posts, and assisting investigators with monitoring/capturing social media behaviour.

Website

Designing, creating and maintaining the Regina Police Service website. This includes posting all news releases to the site, issuing public notices for individuals wanted on warrants, updating crime maps and monthly/annual statistics, providing police resources to the public, and monitoring website analytics.

Photo/Video

 Shooting and editing video and still photos at news conferences, crime scenes, calls for service, all RPS hosted events and other community events attended by members of the Regina Police Service. The Media Unit also takes images and films/edits video for internal messaging, and develops presentation materials for various units within the Service. The Media Development Officer also designs digital infographics and physical print materials such as posters, advertisements and special event forms.

Public Events

Developing and executing marketing/communications plans for Regina Police Service events as well as other special community events.

Training

Developing and delivering in-service media relations training to police officers. The Media Unit delivers basic media/public communications training to all municipal police recruits-in-training at the Saskatchewan Police College; and to senior police members at all levels of continued training throughout their careers. The Media Unit also provides a one-day crash-course in police communications training to the news media annually at the Media Police Academy.